Get Smart - Get FundedWatch my Pitching Masterclass

Learn what startup investors are looking for

We startup founders tell the investors all sorts of things to convince them we understand the problem in the market, have the perfect solution, know our metrics, have a huge opportunity, fantastic team, etc. But what are the investors really hearing? What are they actually looking for? How will you stand out? I'll unravel these small mysteries for you.

Learn how to successfully present to investors

What do you send to the investors? Do investors still read Business Plans? What the heck is a deck? How do you show the investors that you're not wasting their time? What are the three types of startup pitches? What are they, why are they so important and how do you master them? This online on-demand course will make you pitch them all like a pro.

Learn the language and become an expert

The good old days where all it took to get funding was a good idea and a decent team are over. Be prepared to know you CAC vs LTV, TAM, SAM, SOM, BMC, Churn, Growth Rate, Engagement Rate, Cohort Analytics, WTF, etc. In this course, I'll reveal the secrets behind the acronyms, explain why they are so essential for you to get funded and make sure you master them.

Take a shortcut with the expert

Don't you just hate it when someone who hasn't done it themselves wants to give you advice on how to do it? So do I. I'm a startup founder like you and I've pitched some of the most famous investors and events in the world. So be smart and save yourself the time and embarassment - I'll help you avoid the basic mistakes so you can relax and stay confident and look smart and experienced to investors.

Master the startup pitch

In less than a couple of hours if you're in a hurry. This online course includes over one hours of on-demand videos and I've included a +150 pages digital booklet for your convenience to provide you with more details and depth - and so you don't have to keep taking notes. Inside, you'll also find a huge list of online resources and suggestions for further reading and the pitch decks of some of the most successful startups as examples.

Win a FREE one-to-one pitch coaching session!

*Every week I select a random subscriber that will receive a free hour of pitch coaching over Skype. Enter your email and watch a free sample lecture from the Pitching Masterclass to win.

Who's Behind This?

I’m Vidar Andersen and I don’t talk about myself in the third person. I’m a Norwegian hack(er), entrepreneur, startup founder, (micro) investor, educator, learner, speaker, advisor, consultant to large companies on innovation - and an Internet software veteran. I love to solve problems with technology and help great people succeed.

Image of Vidar Andersen

On my entrepreneurial journeys so far, I've had the fortune to pitch some of the most famous and well-respected startup investors and tech journalists out there and I've been invited to pitch publicly on stage around the world. It's been a roller coaster ride that has taken me from the frontpage of The New York Times, CNN and TechCrunch to helping other founders succeed faster.

Because one of the things I learned from my Silicon Valley mentors is the importance of helping others like you. So I'm sharing my pitching secrets and experience to help you understand what investors are looking for, master your pitch and successfully raise that round so you can move on to the more important things of building a great product and growing your business.

My presentations on startup entrepreneurship have been featured multiple times internationally by e.g. LinkedIn SlideShare, and recently Germany's largest business publication "Wirtschafts Woche" named me one of the most important people in the German startup scene.

Image of The Rheinland Pitch

An authority on startup pitching, I've helped over 500 (and counting) startups just like yours pitch investors successfully since 2013 as a coach and moderator for the monthly Rheinland Pitch - Germany's largest startup pitch event.

The Pitching Masterclass slides

This is the full complete slide deck for the Pitching Masterclass PLUS additional bonus contents about how to enhance your performance, sources for further reading and examples of successful pitch decks from real startups - for FREE.

People I've Pitched in Person

Image of people Vidar has pitched in person

Some of the people I've pitched in person include Gary Vaynerchuk (Gary Vee, Investor), Don Dodge(Microsoft, Google Ventures), Steve Blank (father of the Lean Startup, Angel Investor), Robert Scoble (Tech Blogger Legend), Lori Greiner (Investor, Shark Tank), Yossi Vardi (Mensch, Legendary Israeli Investor), Mike Butcher (Mr. TechCrunch Europe), Zach Klein (Founder Vimeo, Investor), Ben Parr (Ex Mashable), Robin Wouters (TNW,, John Bradford (TechStars London), Daisuke Minamide (Investor, NTT DoCoMo, CyberAgent Ventures), Lars Hinrichs (Founder XING, Investor), Christian Thaler Wolsky (Investor, Wellington Partners, Paua Ventures), Christoph Janz (Mr. SaaS Metrics, Managing Partner Point Nine Capital), Daniel Waterhouse (Partner, Balderton), Kurt Müller (Partner, Target Partners), Philipp Möhring (SeedCamp, Angel List), Gilad Novik (Investor, Horizon Ventures) and many more.

Places I've Pitched on Stage

Image of events where Vidar has pitched on stage

Some of the places I've been invited to pitch my startups on stage include South By Southwest (SxSW) in Austin TX, the Web Summit in London, Le Web in Paris, Tech Cocktail in Austin, C'n'B in Cologne, Pirate Summit Cologne, Campus Party Berlin and more.

Watch the complete Pitching Masterclass for FREE right now

You might have reservations about parting with your money for the help and value I offer. We probably haven't met and you may not know me. I totally get it. I understand you. That's why I am giving you the whole Pitching Masterclass for free. Right here, right now - Just watch the video embedded above. It's the full real deal The whole 1 hour and 30 minutes of the complete Masterclass.

If it turns out valuable to you, the only thing I ask of you is to consider paying the token sum suggested as a sign of appreciation. That's it. No ifs, buts or surprise bullshit tricks.

No cure, no pay. Does that sound fair to you?

You can also book me in person.

Screenshots from the course Over an hour in total, segmented into easily accessible parts and includes a +150 pages companion booklet

The contents of the course

My Pitching Masterclass consists of over one hour of easy to follow segmented and on-demand videos plus a +150 pages companion booklet for more details and so you don't have to take notes.

Here's the table of contents of what I comprehensively cover:

  1. Introduction
  2. What is the most important thing for you to know?
  3. What are startup investors looking for?
  4. What are the three types of startup pitches, why do you need them and how do you use them?
  5. The High Concept Pitch - The one-liner; "We're the X for Y"
  6. The Elevator Pitch - The cocktail party summary
    1. Traction
    2. Product
    3. Team
    4. Social Proof
  7. The Pitch Deck - The 13 magic slides to an investment explained
    1. Cover
    2. Mission
    3. Summary
    4. Team
    5. Problem
    6. Solution
    7. Tech
    8. Marketing
    9. Sales
    10. Competition
    11. Milestones
    12. Conclusion
    13. Financing
  8. What is the difference between pitching before and after you have launched?
  9. The startup metrics you need to know explained
  10. Real world example pitch decks from some of the most successful startups
  11. Pitching tricks to enhance your performance

  12. + Further Reading & Online Resources

Image of the course running on a laptop

This on-demand course is ideal for the entrepreneur on the go. Watch anywhere, pick up where you left off at any time, watch as many times you need. Rinse, lather, repeat to pitch like a pro.

Watch a FREE lecture from the Masterclass

*By entering your email I'm going to assume you're OK with me contacting you in the future when I have new free content available for you. No evil spam ever.

What they sayWhat some of the startup founders I've coached say about my course

Which plan is for you?

Still unsure? Take advantage of my straight money back guarantee: If you are not happy with my course for any reason within 30 days after fulfillment, I will give you your money back - no questions asked.

Choose currency:

You're all in and you haven't raised any serious money yet, except maybe from friends, fools and family. Life is harsh and every founder should be able to afford the knowledge contained in this course. Available here for less than a third of any comparable offers out there - because I'm a startup founder like you.

99 One-time purchase (Single Team)* £ 111 One-time purchase (Single Team)* $ 88 One-time purchase (Single Team)*

You're a part of a corporate innovation program or you're working nights and weekends on the company's next big thing and now you need to sell the project to your stakeholders. This plan includes what's different in pitching successfully inside a corporate setting.

199 One-time purchase (Single Team)* £ 175 One-time purchase (Single Team)* $ 222 One-time purchase (Single Team)*

You're an corporation, event organizer, startup competition, incubator or accelerator looking to improve your ventures' pitches. Here's your plan which enables you to make the course available to an unlimited amount of people individually - and embeddable (white label) - for a full year at a time.

contact meBilled annually (Unlimited Users)* £ contact meBilled annually (Unlimited Users)* $ contact meBilled annually (Unlimited Users)*
*additional local taxes and 3rd party processing fees may apply

What's on your mind? Let me know.