Get Smart - Get FundedTake the Pitching Masterclass

Learn what startup investors are looking for

We startup founders tell the investors all sorts of things to convince them we understand the problem in the market, have the perfect solution, know our metrics, have a huge opportunity, fantastic team, etc. But what are the investors really hearing? What are they actually looking for? How will you stand out? I'll unravel these small mysteries for you in the video below.

Learn how to successfully find and present to investors

How do you find investors? How do you talk to investors once you've found them? What do you send to the investors? Do investors still read Business Plans? What the heck is a deck? How do you show the investors that you're not wasting their time? What are the three types of startup pitches? What are they, why are they so important and how do you master them? Pitch them all like a pro after taking the Pitching Masterclass.

Learn the language and master the game

The good old days where all it took to get funding was a good idea and a decent team are over. Be prepared to know you CAC vs LTV, TAM, SAM, SOM, BMC, Churn, Growth Rate, Engagement Rate, Cohort Analytics, WTF, etc. In this Masterclass, I'll reveal the secrets behind the acronyms, explain why they are so essential for you to get funded and make sure you master them.

No bullsh!t guaranteed

Don't you just hate it when someone who hasn't done it themselves wants to give you advice on how to do it? So do I. I'm a startup founder like you and I've pitched some of the most famous investors and events in the world. So be smart and save yourself the time and embarrassment - I'll help you avoid the basic mistakes so you can relax and stay confident and not look like an idiot to investors.

Master the startup pitch

In less than one and a half hours. All slides included as download for your convenience. You'll also find a list of online resources and suggestions for further reading.

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Who is behind this Masterclass?

Image of Vidar Andersen

You might have reservations and doubts about the value and relevance of the Pitching Masterclass to you. I get it; There's a myriad of "experts" and "coaches" selling you promises of fast and easy solutions to everything and pony too out there. All I can say is, if in doubt - take a minute to google me. I'll be here waiting.

Hi! I’m Vidar Andersen and I don’t talk about myself in the third person. I’m a Norwegian startup founder living in Germany. I tend to found tech startups to scratch my own itches. My main "hobby" is spreading education on how (not) to build startups to students and startup support organisations as a certified Lean Launchpad Educator trained at Stanford by Steve Blank - the father of the Lean Startup movement, and to founders as a very modest cap table position in super-early-stage tech startups.

And because corporates keep asking, I also help them achieve innovation 50x faster through science and entrepreneurship.

I love to solve problems with technology and helping great people succeed.

On my entrepreneurial journeys so far, I've had the fortune to pitch some of the most famous and well-respected startup investors and tech journalists out there and I've been invited to pitch publicly on stage around the world. It's been a roller coaster ride that has taken me from the frontpage of The New York Times, CNN and TechCrunch to helping other founders succeed faster.

Because one of the things I learned from my Silicon Valley mentors is the importance of helping others like you. So I'm sharing my pitching secrets and experience to help you understand what investors are looking for, master your pitch and successfully raise that round so you can move on to the more important things of building a great product and growing your business.

My presentations on startup entrepreneurship have been featured multiple times internationally by e.g. LinkedIn SlideShare, and Germany's largest business publication "Wirtschafts Woche" has named me "one of the most important people in the German startup scene".

Image of The Rheinland Pitch

I've helped over 1.500 startups just like yours pitch investors successfully since 2013 as a co-founder, pitching educator, and moderator of the monthly Rheinland Pitch - Germany's largest startup pitch event.

Who is this Masterclass for?

If your experience is anthything like mine, you probably have a million problems right now - and wondering about how to find investors and how to successfully pitch them shouldn't be one of them. I should know. I've been there too. That's why I made the Pitching Masterclass for others to go farther faster and avoid my mistakes.

This Masterclass is for early-stage startups looking to raise a round of financing from startup investors. It's for pre-seed, seed, to maybe even series A funding rounds. Let me take a minute to clarify who this Masterclass is *NOT* for, in the video excerpt from the Masterclass below:



You can also book me for a personal Masterclass if you're representing a startup support program like an incubator or ccelerator, an organisation, a corporate looking for help on pitching internal ventures, or an event organizer who wants to up the quality of the pitches going to be put on display.

By the way; If you're a startup in or around Germany - you should apply for the next round of the Rheinland Pitch (Germany's largest startup pitch event) to receive free pitch training by me in person.

People I've Pitched in Person

Image of people Vidar has pitched in person

Some of the people I've pitched in person include Gary Vaynerchuk (Gary Vee, Investor), Don Dodge(Microsoft, Google Ventures), Steve Blank (father of the Lean Startup, Angel Investor), Robert Scoble (Tech Blogger Legend), Lori Greiner (Investor, Shark Tank), Yossi Vardi (Mensch, Legendary Israeli Investor), Mike Butcher (Mr. TechCrunch Europe), Zach Klein (Founder Vimeo, Investor), Ben Parr (Ex Mashable), Robin Wouters (TNW,, John Bradford (TechStars London), Daisuke Minamide (Investor, NTT DoCoMo, CyberAgent Ventures), Lars Hinrichs (Founder XING, Investor), Christian Thaler Wolsky (Investor, Wellington Partners, Paua Ventures), Christoph Janz (Mr. SaaS Metrics, Managing Partner Point Nine Capital), Daniel Waterhouse (Partner, Balderton), Kurt Müller (Partner, Target Partners), Philipp Möhring (SeedCamp, Angel List), Gilad Novik (Investor, Horizon Ventures) and many more.

Places I've Pitched on Stage

Image of events where Vidar has pitched on stage

Some of the places I've been invited to pitch my own startups on stage include South By Southwest (SxSW) in Austin TX, the Web Summit in London, Le Web in Paris, Tech Cocktail in Austin, C'n'B in Cologne, Pirate Summit Cologne, Campus Party Berlin and more.

The contents of the Masterclass

My Pitching Masterclass consists of over one hour of easy to follow segmented and on-demand videos plus a comprehensive companion slide deck for more details and so you don't have to take notes.

Here's the table of contents of what I cover:

  1. Introduction
  2. The state of the investment landscape right now
  3. How to find investors
  4. How the game of startup financing works
  5. How to raise a round with no lead investor
  6. What startup investors are looking for
  7. What the three types of startup pitches are and how to use them
  8. The High Concept Pitch - The one-liner or the X for Y pitch
  9. The Elevator Pitch - The cocktail party summary
    1. Traction
    2. Product
    3. Team
    4. Social Proof
  10. The Pitch Deck - The 13 magic slides to an investment
    1. Cover
    2. Mission
    3. Summary
    4. Team
    5. Problem
    6. Solution
    7. Tech
    8. Marketing
    9. Sales
    10. Competition
    11. Milestones
    12. Conclusion
    13. Financing
  11. What is the difference between pitching before and after you have launched?
  12. The Startup Metrics you need to know and track
  13. Further Reading + Online Resources

Image of the course running on a laptop

This Masterclass is for the early-stage startup entrepreneur who wants to successfully raise money from investors. Watch anywhere, pick up where you left off at any time, watch as many times you need. Rinse, lather, repeat to pitch like a pro. Get smart, get funded.

What they sayWhat some of the startup founders I've trained say about the Pitching Masterclass

What's on your mind? Let me know.