Get Smart - Get FundedWatch the Pitching Masterclass

Learn what startup investors are looking for

We startup founders tell the investors all sorts of things to convince them we understand the problem in the market, have the perfect solution, know our metrics, have a huge opportunity, fantastic team, etc. But what are the investors really hearing? What are they actually looking for? How will you stand out? I'll unravel these small mysteries for you in the video below.

Learn how to successfully present to investors

What do you send to the investors? Do investors still read Business Plans? What the heck is a deck? How do you show the investors that you're not wasting their time? What are the three types of startup pitches? What are they, why are they so important and how do you master them? Pitch them all like a pro after watching this.

Learn the language and become an expert

The good old days where all it took to get funding was a good idea and a decent team are over. Be prepared to know you CAC vs LTV, TAM, SAM, SOM, BMC, Churn, Growth Rate, Engagement Rate, Cohort Analytics, WTF, etc. In this Masterclass, I'll reveal the secrets behind the acronyms, explain why they are so essential for you to get funded and make sure you master them.

Take a shortcut with the expert

Don't you just hate it when someone who hasn't done it themselves wants to give you advice on how to do it? So do I. I'm a startup founder like you and I've pitched some of the most famous investors and events in the world. So be smart and save yourself the time and embarrassment - I'll help you avoid the basic mistakes so you can relax and stay confident and look smart and experienced to investors.

Master the startup pitch

In less than one and a half hours if you're in a hurry - and I've included all the +150 slides for your convenience to provide you with more details and depth (and so you don't have to keep taking notes). You'll also find a list of online resources and suggestions for further reading and pitch decks of one of the most successful startups as an example.

Why Pitching Masterclass?

Win a FREE one-to-one pitch improvement session!

*EVERY WEEK a random subscriber receives a free hour of pitch improvement over Skype. Just enter your email for a chance to win.

Why Pitching Masterclass?

You might have reservations and doubts about the value and relevance of the help I'm offering you with the Pitching Masterclass; We probably haven't met and you may not know me, so I get that. Furthermore, you probably have a million other problems - and paying for advice on how to pitch your startup shouldn't be one of them. I should know. I've been there too. That's why I am giving you the whole Pitching Masterclass for free. Right here, right now. Just watch the video embedded above. It's the full real deal. The whole 1 hour and 30 minutes of the complete theoretical part of my Masterclass - with the slides included below.

The only thing I ask of you in return is that - if and only if - the Masterclass turns out to be of value to you, you're free to choose if you want to gift me any amount you think it was worth to you as a sign of appreciation (using the tip jar button below) or at least shoot me an email at [email protected] and let me know if and how this was helpful to you - or not. Let me know.

Now, if you want the meaty second part of the Pitching Masterclass, which participants and customers tell me is the exponential and unique value-add, the next part where I give individual feedback and we work with each team in detail to perfect the deck and the pitch performance, you are free to choose to book me in person for an on-site Masterclass (if you're say representing an organisation, a corporation looking for help on pitching internal ventures, event organizer, or startup institution like an accelerator or incubator), and you can always book a free Open Office Hour with me to help you with the pitch if you're a startup founder or student, and if you're a startup in or around Germany - you should apply for the next round of the Rheinland Pitch (Germany's largest startup pitch event) to receive free pitch coaching by me in person.

That's it. No ifs, buts or surprise bullshit tricks.

Does that sound fair to you?


Sharing is caring.


Where are the Masterclass slides?

Get the full complete slide deck for the Pitching Masterclass plus additional bonus contents about how to enhance your performance, sources for further reading and examples of successful pitch decks from real startups below.

Get the slides now

Image of Vidar Andersen

Image of Vidar Andersen

Who's Behind This?

I’m Vidar Andersen and I don’t talk about myself in the third person. I’m a Norwegian hack(er), entrepreneur, startup founder, (micro) investor, educator, learner, speaker, advisor, helping corporations and organisations innovate faster - and an Internet software industry veteran of +21 years. I love to solve problems with technology and help great people succeed.

Image of Vidar Andersen

On my entrepreneurial journeys so far, I've had the fortune to pitch some of the most famous and well-respected startup investors and tech journalists out there and I've been invited to pitch publicly on stage around the world. It's been a roller coaster ride that has taken me from the frontpage of The New York Times, CNN and TechCrunch to helping other founders succeed faster.

Because one of the things I learned from my Silicon Valley mentors is the importance of helping others like you. So I'm sharing my pitching secrets and experience to help you understand what investors are looking for, master your pitch and successfully raise that round so you can move on to the more important things of building a great product and growing your business.

My presentations on startup entrepreneurship have been featured multiple times internationally by e.g. LinkedIn SlideShare, and recently Germany's largest business publication "Wirtschafts Woche" named me one of the most important people in the German startup scene.

People I've Pitched in Person

Image of people Vidar has pitched in person

Some of the people I've pitched in person include Gary Vaynerchuk (Gary Vee, Investor), Don Dodge(Microsoft, Google Ventures), Steve Blank (father of the Lean Startup, Angel Investor), Robert Scoble (Tech Blogger Legend), Lori Greiner (Investor, Shark Tank), Yossi Vardi (Mensch, Legendary Israeli Investor), Mike Butcher (Mr. TechCrunch Europe), Zach Klein (Founder Vimeo, Investor), Ben Parr (Ex Mashable), Robin Wouters (TNW,, John Bradford (TechStars London), Daisuke Minamide (Investor, NTT DoCoMo, CyberAgent Ventures), Lars Hinrichs (Founder XING, Investor), Christian Thaler Wolsky (Investor, Wellington Partners, Paua Ventures), Christoph Janz (Mr. SaaS Metrics, Managing Partner Point Nine Capital), Daniel Waterhouse (Partner, Balderton), Kurt Müller (Partner, Target Partners), Philipp Möhring (SeedCamp, Angel List), Gilad Novik (Investor, Horizon Ventures) and many more.

Places I've Pitched on Stage

Image of events where Vidar has pitched on stage

Some of the places I've been invited to pitch my startups on stage include South By Southwest (SxSW) in Austin TX, the Web Summit in London, Le Web in Paris, Tech Cocktail in Austin, C'n'B in Cologne, Pirate Summit Cologne, Campus Party Berlin and more.

Image of The Rheinland Pitch

I've helped over 800 (and still counting) startups just like yours pitch investors successfully since 2013 as a co-founder, pitching educator and moderator of the monthly Rheinland Pitch - Germany's largest startup pitch event.

The contents of the Masterclass

My Pitching Masterclass consists of over one hour of easy to follow segmented and on-demand videos plus a +150 pages companion slide deck for more details and so you don't have to take notes.

Here's the table of contents of what I comprehensively cover:

  1. Introduction
  2. What is the most important thing for you to know?
  3. What are startup investors looking for?
  4. What are the three types of startup pitches, why do you need them and how do you use them?
  5. The High Concept Pitch - The one-liner; "We're the X for Y"
  6. The Elevator Pitch - The cocktail party summary
    1. Traction
    2. Product
    3. Team
    4. Social Proof
  7. The Pitch Deck - The 13 magic slides to an investment explained
    1. Cover
    2. Mission
    3. Summary
    4. Team
    5. Problem
    6. Solution
    7. Tech
    8. Marketing
    9. Sales
    10. Competition
    11. Milestones
    12. Conclusion
    13. Financing
  8. What is the difference between pitching before and after you have launched?
  9. The startup metrics you need to know explained
  10. Real world example pitch decks from some of the most successful startups
  11. Pitching tricks to enhance your performance

  12. + Further Reading & Online Resources

Image of the course running on a laptop

This Masterclass is for the startup entrepreneur who wants to successfully raise money from investors. Watch anywhere, pick up where you left off at any time, watch as many times you need. Rinse, lather, repeat to pitch like a pro. Get smart, get funded!

What they sayWhat some of the startup founders I've coached say about my course

The Slides


What's on your mind? Let me know.