Get the context right
Understand how pitching inside an organisation differs from a startup funding pitch or a TED talk. Work out what decision you need, who needs to support it, and the priorities and constraints your pitch must address.
The real challenge
“Interesting. Let’s revisit it next quarter.”
You have explained the idea. They have asked for more data. Nothing has moved. Inside an organisation, a pitch has to work across different priorities, responsibilities, and fears about what might change. Let's build a better understanding of what a successful process looks like, and let's work on the proposal and the conversation around it: who needs to support it, what concerns them, and what you are asking them to do.
Practical skills. Real situations.
Prepare the case.
Practise the conversation.
Make the benefit concrete
Who is this for? What problem does it solve? What improves—and what evidence supports that? Work backwards from the customer or colleague who benefits to build a clear, credible case.
Respond without getting defensive
Prepare for objections, delay, and confusing discussions. Integrate your critics in the process, practise concise, respectful answers that help the whole room understand your proposal, then keep the next step moving.
Put it into practice
In the live workshop, present your real case, practise handling resistance and pushback, and get expert feedback on your argument, delivery, and replies. Work through what needs improving before the meeting that matters. Turn the frameworks into practical skills you can use in real conversations and decisions.
What makes this different?
The proposal, the people,
the presentation, and the process.
Pitching to investors & stakeholders
Understand the different pitch formats, what each needs to contain, and how to build a narrative with a clear story arc. Shape your case around the audience and the decision you want them to make, whether you are seeking investment, approval, or customer commitment.
Building support
The Pitching Masterclass - Corporate & Organisation Edition goes even further: learn to handle resistance and build support using a buy-in framework as developed at Harvard Business School. Assess the situation, prepare for objections, respond constructively, and keep momentum. Apply it to a project, change, or customer proposition, before, during, and after the pitch.
Pitch performance & preparation
Confidence starts before you stand up to present. Map your stakeholders, gather supporting data, and prepare replies to likely objections. Then practise your delivery and answers with feedback, so you arrive prepared to make your case and improve your chances of a green light.
Experience that gets invited back
Built and improved through a long-running relationship with employees and decision makers in the field.
I'll let the long customer relationships and repeat bookings speak for themselves. Bertelsmann and DigitalHub Aachen have booked the Masterclass repeatedly over ten years. Other repeat customers include RWTH Aachen and the University of Cologne’s Gateway ESC.
“A cornerstone of our program for years - a testament to its unparalleled excellent quality. Both we as organizers and our participants rely on the exceptional high quality results it consistently delivers!”
Senior Director Strategy Campus
“Thank you very much for a mind opening Masterclass! I can't remember the last time I learned so much - and I have participated in over sixty other programs of this kind over the years. Interesting, helpful, no boring parts!”
Head of Zentis Research
“It was fantastic! Thank you!”
University of Cologne
“It was magnificent! We're doing this again!”
Technology & Innovation Manager
Choose how you learn
One person, a single team, a group of teams, a department, single roles, or the whole organisation?
Individual
Pitching Masterclass - Video Course
Build a clear proposal and prepare for stakeholder and customer objections, at your own pace.
€199*
Individual video-course licence.
Watch it nowFor everyone or select groups
Learning on demand as a subscription
Bulk subscription access for your employees or participants. Make learning available across your organisation or program - hosted by our platform or yours. The video course is available in our self-service e-learning platform or as a white-label solution to integrate in your existing learning platforms.
Let's discuss your needs.
Inquire about subscriptionsHands-on
A full day of workshop - together!
A live workshop at your premises or remotely. Work on pitches with direct feedback and time to improve.
Let's discuss your needs.
Inquire about a workshopOptional extras are also available, like one-to-one follow-up sessions, group follow-up or refreshing sessions, additional video-course access to reinforce learning after a live workshop, and more. Let's discuss what works best for your needs.
*Includes 19% German VAT
Make it fit
For the people organising the learning
For learning and development teams, innovation heads, innovation teams and departments, department heads, and program managers in companies, public bodies, and NGOs. Bring the proposals your people actually need to present. In the full-day workshop, they develop their case, receive coaching, rehearse the pitch, and practise answering questions. Optional follow-up can focus on an upcoming customer meeting, internal approval, or tender presentation.
Pricing depends on the number of participants, remote or on-premise delivery, and optional add-ons desired. We offer governmental organisations special discounts because we think not only private enterprises should have access to the Pitching Masterclass.
Who’s teaching?
Experience making the case—and earning the yes.
I’m Vidar Andersen. My experience includes 30 years of pitching for money and attention, winning corporate contracts and public-sector tenders, overcoming resistance to make changes happen on the inside, pitching my own startups to famous investors, and teaching over 3,000 startups how to pitch. The Pitching Masterclass is forged from these experiences. I'll help participants develop a credible case, better understand the people and roles involved in making the decision, and prepare for the questions and resistance that can stop a proposal dead in its tracks.
I created the original Pitching Masterclass in early 2013 as a co-founder of Rheinland Pitch, Germany's largest startup pitch event. Since then, my Pitching Masterclass has earned repeat bookings from corporations such as Bertelsmann and public-private support programs such as Digital Hub Aachen—both for over ten years—as well as highly regarded educational institutions such as RWTH Aachen and the University of Cologne’s Gateway ESC.
More about meA few useful answers
Questions you might have.
Is this just for innovation teams?
No, it also applies to new initiatives, change management, customer propositions, and internal proposals whenever you need other people’s support - wherever you depend on somebody else's YES to proceed.
Why include follow-up coaching sessions?
Our optional follow-up sessions are value-adds that help participants apply what they have learned to a real proposal or upcoming meeting. As things move forward, new questions arise, new data becomes available, and bottlenecks emerge. The sessions help participants work through these developments and incorporate the changes into their proposal and preparation before the important event, pitch, or meeting. They can refine their case, rehearse answers to likely objections, and get feedback. One-to-one sessions give focused attention to individual situations; group sessions let teams practise and learn together. Let's talk about what works best for you.
How can we retain learning after the workshop?
Keep the learning useful long after the workshop. Give participants video-course access so they can revisit the frameworks, refresh key lessons, and prepare for their next real pitch or important meeting at their own pace. Your team gets a shared reference they can return to as new proposals and challenges arise. Subscriptions to the self-service online course are also available without a live workshop. Let's talk about what works best for you.
Let’s find the right fit
Tell me what your
people need to pitch.
Your audience, the number of teams or participants, your preferred format, and any important dates are a useful start. No need to send me a perfect brief up front - we'll work it out together.
Inquire now